January 28, 2013

cam & andrea

Ta-dah!...Presenting our latest Save the Date EDM for the lovely Cam & Andrea! With Cam being Australian and Andrea Irish, they sprung upon the chance to get married half way between their native homes in their favourite city, New York! ...And with this in mind, they chose our travel themed stationery suite 'Suitcase'!

With limited time on their hands, we decided an EDM Save the Date campaign would be the best way forward and to use a photo of the iconic NY skyline to instantly reveal the proposed location. Keeping within the suite's vintage theme we converted the photo to black & white and added some 'grain' to the shot, creating the impression that it had been taken with an old SLR film camera. Using a night scene also helped convey an element of romance with the beautiful twinkling lights! We also kept the fonts that will be used on their invitation to retain consistency within their suite.

With that sent and the invitation being crafted as we speak, we wait to see what adventures the big apple holds for them!x

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